Market orientation, entrepreneurship and farmer institutional development

Synthesis

Speaker	JeffMutimba	Mieke Bourne	MmapatlaSenyolo
State of art	·         Reintroduce marketing boards	·         Model to strengthen grassroots	·         Catalyzing broiler value chains
Challenges	·         Dysfunctional markets ·         Extension cannot create markets	·         Sustainability	·         Value chains not functioning
Innovations	·         Marketing boards	·         Appreciative inquiry ·         Platforms ·         M&E at 3 levels: maturity, work plans, site	·

Presented by Kristin Davis

SYNTHESIS OF MARKET ORIENTATION

This session did not go well mainly because the papers that were presented were rather academic and had no direct relevance to advisory services. Farmers actually complained that the papers were not relevant to their needs – and there was not discussion on them.

However, the first presentation had raised debate on how the market issues should be addressed.

State of the art

Marketing boards had been found to be ineffective in many countries mainly because of corruption. They seemed to be working reasonably well in Botswana because of the country’s zero tolerance on corruption.

Interesting innovations

Informally, Kenya was said to have some alternative market arrangements that seem be working better than the old marketing boards. It should be worth learning from these.

Presented by Jeff Mutimba